Hey I’m Greg — a creative director and art director who is comfortable sitting in the uncomfortable parts of the process. The messy middle. The moments where ideas are not fully formed and the right answer is not obvious. That is usually where the best work starts. I help teams move through ambiguity and turn instinct into clear direction. I know when to push when to pause and when a risk is worth taking.

Over the past 14 years I have worked with brands like Microsoft, Oscar Mayer and Google as well as startups finding their voice. I treat clients like partners and believe the best work comes from shared ownership and occasionally agreeing to disagree without making it weird. I like leading teams but I stay hands on because craft still matters and because I like to know where the pixels actually end up. Awards recognition has been nice but the real win is work that connects with people and moves the needle.